Realme, the new e-commerce sub-brand of Oppo has launched its first Realme 1 smartphone to an Indian market. As we all know Oppo is the fourth largest brand in India which has set good growth in the Indian smartphone market. At an event in New Delhi, Realme launched its first Realme 1 smartphone which is targetted at the youth of the country.
Realme 1 smartphone comes with World’s first 12nm AI CPU which carries MediaTek Helio P60 processor along with AI shot technology. However, the Realme 1 smartphone will be available exclusively on Amazon India. The handset will sport 6.0” FHD+ display along with Diamond black design which is crafted for young users.
Introducing brand Realme and announcing the launch of its first device, Madhav Seth, Chief Executive Officer, Realme India, said, “With Realme, our intention is to evolve the current Indian online smartphone market by offering Premium-mid range smartphones that deliver a delightful user experience. Our first offering, is focused at the young online consumers and is primed to be a market disruptor with the most stylish design, stunning specs along with superb quality and the most satisfying service in the mid-price range. Realme is today the most affordable combination of best design and top performance in the country.”
Realme 1 would be a mid-range smartphone which offers beautifully designed and power packed choices. The Realme customers will have access to over 500 Oppo service centers across all over India. Also, the Realme brand is guaranteed 90% of repair cases will resolve within an hour. Realme also offering online service support along with 360-degree customer service system.
On the front, the Realme 1 smartphone sports 6.0-inch FHD+ display along with a resolution of 2160 x 1080 pixels. The phone comes in 18:9 aspect ratio which offers you best visual experience while gaming or watching videos.
Realme 1 smartphone is powered by Mediatek’s HelioP60 NeuroPilot AI technology which gives the device an enhanced edge, real-time beautification, real-time video previews and more. With MediaTek Helio P60 processor, the phone delivers best energy efficiency that will extend device battery life.
Comparing to other devices in this price segment, the Realme 1 will have faster-processing speed with 50% improvement in overall performance and up to 25% power efficiency. As the device as huge amount of RAM along with the best processor, so users can run up to 20 apps at one go without facing any lag issues.
Realme 1 smartphone would launch two storage variant i.e 32GB & 128GB. Also, the storage can be expanded up to 256GB using microSD card. With a huge amount of storage, you can download all your favorite music, favorite series, movies and capture lots of life moments in selfies, pictures, and videos.
Moving towards the camera section, the realme 1 will have a 13MP rear camera along with AI Scene Recognition which can identify different scenes and objects in real-time. On the front, it has an 8MP camera. Both the front and rear camera support for bokeh effect. Whereas the vivid mode in Realme 1 adds brightness and colors to the background to keep the face natural.
Moreover, the camera is equipped with AI shot technology which acts as a personal beauty artist to customize beauty based on your unique facial features. The AI shot captures total 296 facial points and divides the face into zones to perform finer beauty enhancements. This feature will keep your image in more realistic and natural way.
The AI can analyze the age, gender, skin tone and skin type of the person who is taking a selfie. It also supports beautification mode for a group selfie and applying the beauty scheme to each face. Also, the Realme 1 comes with own AR Sticker functionality which can use without installing any app on your smartphone. In addition, Facial Unlock function can accurately identify. It takes less than 0.1 seconds to unlock your phone, even in low-light conditions.
The Realme 1 will Android 8.1 Oreo operating system which is based on ColorOS 5.0. The phone has completely revamped with its brand new and fresh interface design which look pretty good.
The Device is equipped with 3410mAh battery which is expected to last for an entire day under normal to moderate usage. Realme 1 smartly allocate the users tasks to each core and shut down some apps to improve the power efficiency.
Availability and Offers:
Realme 1 smartphone will be exclusively available on Amazon India on May 25. The Realme 1 price in India starts at Rs. 8,990 for the 3GB RAM + 32GB storage variant. Whereas 6GB RAM + 128GB of internal storage variant is priced at Rs. 13,990. In addition, the company will also release 4GB RAM variant which has 64GB of internal storage is priced at Rs. 10,990.
The 4GB variant of Realme 1 smartphone will go on sale in June this year. For SBI card holder, Amazon India will offer no-cost EMI option for Realme 1 smartphone. Also, Jio customers can get a cashback of Rs. 4850.