Nokia announced its new series of smartphone which is named as Nokia X series. This smartphone of Nokia X series will be running on the new Nokia X software platform, that is based on Google’s Android. Nokia have successfully launched three smartphone in this series – Nokia X, Nokia X+ and the Nokia XL.
The phones under this family are not exactly pure Android phones, instead these phones runs on a forked variant of Android, similar to the way Amazon does for its Kindle Fire line up.
According to analysts, this is Nokia’s submission of the fact that buyers of low-end mobile phones in countries like India prefer an Android-based operating system over anything else. So the Nokia have focused on the Android and the low end device to target the majority of the audience.
Nokia might be a little late in launching Android devices but this move makes a lot of sense especially in markets like India. There is lot of growth in sub-INR 10,000 smartphone market and with Nokia X range of phones, the Finnish company is hoping to cash in on the Android popularity in the emerging markets.
As said earlier, Nokia will not be using any of the Google services in the Nokia X family and have create its own app store named as Nokia Store, which will be having all recommended Android apps. At launch, leading global apps will be available for this family of devices, including Facebook, LINE Free Voice and Messages, LINE Camera, LINE Bubble, Picsart, Plants vs Zombies 2, Real Football 2014, Skype, Spotify, Swiftkey, Twitter, Viber, Vine and WeChat, among others. And in a first for Nokia customers around the world, BBM will also be available on the X family of devices in addition to Windows Phone.
The Nokia X and X+, which will be released soon in Eastern Asia and Southeast Asia, are priced at 89 and 99 euros respectively. The Nokia XL, which has a bigger five inch screen, is priced at 109 euros. The launch date for Nokia XL which has 5 inch large screen is not yet announced.
Specification of Nokia X, Nokia X+ and Nokia XL are as follows :
Video – First hands-on with the Nokia X family :
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