Reliance Industries-owned JioSaavn partners with Snapchat. Snap – the parent company of Snapchat partnered JioSaavan, an India-based global audio and music streaming service to connect South Asian mobile users globally and the users will be allowed to share the music from JioSaavn app to Snapchat.
JioSaavn uses Snap’s ‘Creative Kit’, launched in June 2018 as part of ‘Snap Kit’, which allows developers to design and build custom-branded stickers, filters, and links.
“JioSaavn users can now share their favorite songs with family and friends on Snapchat with the tap of a button. We will also continue to work together and create new lenses around exclusive music and artists every month allowing Indian mobile users to engage with and share their music creatively. So far, JioSaavn-powered artist lenses have included Jasmin Walia and Zack Knight for their major hit ‘Bom Diggy’ and The PropheC’s ‘Vibe’. Today, Snapchatters in India will be able to play with a new lens for ‘Faking It (Kimera Remix)’ by Lost Stories and Matthew Steeper.” said an insider from Snapchat.
As JioSaavn partners with Snapchat, JioSaavn will publish ‘Publisher Stories’ to the Snapchat users so that users can view favorite JioSaavn artists and events on the Discover page. The content will also include exclusive snaps from concerts, tours and behind-the-scenes experiences with global artists and talent.