The Facebook-owned photo sharing and messaging app Instagram will no longer have its “Direct” app working. Instagram direct messages are sent through this app by applying various Snapchat-style filters.
“In the coming month, we’ll no longer be supporting the ‘Direct’ app. Your conversations will automatically move over to Instagram, so you don’t need to do anything.”, this was the notification which the Direct users received.
The app first appeared in December 2017. It was similar to the Snapchat app that allowed the users to send messages to their Instagram contacts. Various Snapchat-style filters that were included in the app.
This app was first launched in only six countries. Instagram did very little to promote and attract the users to Direct, so it never became as popular as the main application. The app failed to turn out globally.
Instagram tried to borrow an idea from Snapchat for the second time. Earlier it had launched the “Stories” feature in 2016.
The company might be looking to make Instagram as popular as possible. So rather working on various apps, it might be looking to focus only on one main app. However, the reason behind the shutting down of the app remains undisclosed.