BBM For Android Coming Within Days Says CMO
BlackBerry’s CMO Frank Boulben said that he expects the BBM to launch on both Android “within days,” adding that the company is confident that it have successfully fixed issues that arose after the initial cross-platform launch of the messaging service last month.
There was a technical problem for the BBM Messenger due to unofficial leaks of APK which we have also shared over here. The BBM worked for few hours and then it discontinued.
The delay in the official release of first cross-platform versions of BBM has not only been harmful for BlackBerry but also its partner companies like Samsung and Micromax, which had been advertising the release of BBM for Android on their smartphones for a long time. Micromax even had television and print ad campaigns ready and they went live on September 22, a day after the supposed BBM for Android launch date but BBM for nowhere to be seen.
“Our customers read a lot about BlackBerry these days, as we make the headlines quite often – this has created a lot of noise and confusion” Frank Boulben, CMO said.
Before the launch on Android and iOS, BBM has over 60 million active users. BlackBerry claims that of these 60 million users, almost 51 million people use the service daily. After its availability on other platform, this numbers will increase highly.